Mcdonalds Mc Sorriso

Posted by Madail on Nov 12th, 2007 | 0 comments |

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Categories: .: All Works :. | Advertising | Architecture | CGI / 3D | Featured

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This is a tv advertising for a Mcdonalds campaign, called ”Mc Sorriso” (McSmile). The campaign objective was to collect funds to build a house for children in hospital treatment, and they’re families.
My work here involves the intro shot, inside the kid’s room. It’s all CGI, no real footage has been used. It’s all 3D modeling, texturing, lighting and rendering.

Client: Mcdonalds
Agency: TBWA
2D Animation: Trix

Software used: 3dsmax, AfterFx

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