Vila Rubra

Posted by Madail on Jun 24th, 2009 | 0 comments |

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Vila Rubra is a large scale architectural project in Angola. The client wanted to produce a corporate video to show the overall development plan of the project.
The idea was to show everything, from blueprints, plans, drawings, and real footage as if they were in a book, with pages flipping constantly.

I created everything in CGI. All the models, streets, blueprints, vegetation systems, etc are 3D. The book is also 3D, and in the end i had to make a complex post-production system where i would use previously rendered animations as textures in the 3D turning pages, and having to make camera matches to have shot consistency.
For the trees, i’ve developed a random creation and placement system, where i modeled some specific type of tree, and then the system would multiply and change each tree to make it unique.

It was an extremely tiring project in terms of managing everything and making sure all worked out well together. It involved 3D creation, post-production and a lot of testing and hair pulling, and i’m glad it came out quite nicely in the end.

Client: Ogilvy & Mather Portugal
Production: BUS

Software used: 3dsmax, AfterFx