Vodafone Primavera / Spring TV AD
(4 votes - 4.75 / 5)
Loading ...This is a tv ad for a Vodafone campaign. It was made while i worked in Ingreme.
The idea behind this ad was that the cellphones ringtones were calling out for all little spring animals, taking them out of they’re winter hideouts.
My role was to make these ladybugs you see in this particular frame. They’re entirely CGI. I modeled, textured, shaded, animated and rendered them in 3dsmax, and used a layer based rendering, with several passes, for the artists in composition would be able to merge and fine tune the look and shot consistency.
Check out the whole ad, its very nice.
Client: Vodafone
Post-production: Ingreme
Software used: 3dsmax
More images:
http://www.miguelmadail.com/vids/VodfonePrimaveraFilmeHD.flv
Making of:
http://www.miguelmadail.com/photo/wp-content/uploads/2009/11/vodafoneprimavera_makingof.flv
Popularity: 19%
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Madail 
